AppGrade DSP

Mobile In-App Demand-Side Platform

<5%
IVT Rate ?IVT (Invalid Traffic) — bots, click farms, and automated scripts. The lower the rate, the cleaner the traffic
>95%
Clean Installs
0
Click Injection
25+ Fraud Checks | ML-Optimized | Own DMP | CPI Optimization
Premium SSP Partners
Vungle
Unity
BetweenX
Yabbi
Yandex
AppsFlyer
|
Protect 360 Clean
|
Click-Based Attribution
01

Core Principles

0%
View-Through

Every conversion traced to a real click. No inflated metrics.

25+
Fraud Checks

Every bid request filtered in real time. Bots and click farms blocked.

100%
Traceable

Full supply chain visibility. Every install auditable from source to conversion.

ML
Optimization

Models trained on billions of bid requests. CPI, ROAS, and retention optimization.

DMP
Built-In

Interests, app categories, demographics, look-alike, events, purchases & registrations.

02

Click-Only. No Organic Theft.

Typical Fraud DSP

BILLIONS OF IMPRESSIONS fake, with real device IDs User installs organically search, brand, word-of-mouth MMP MATCHES IMPRESSION organic → attributed to fraud DSP ADVERTISER PAYS for users they already earned for free

AppGrade DSP

REAL AD SHOWN targeted, visible, engaging USER CLICKS THE AD real engagement, tracked click INSTALL + ATTRIBUTION click-based, AppsFlyer verified REAL CONVERSION full funnel: click → install → event
Click-only
High CTR
AppsFlyer 360
Full Funnel
03

Data-Driven Pipeline

Step 1

Pre-Bid

Anti-Fraud Filters

25+ fraud checks on every bid request before auction. IP scoring, device validation, supply chain verification — bots never get through.

Step 2

Real-Time

Metrics & DMP Targeting

Live campaign metrics, audience segments from built-in DMP, and precision targeting — right user, right moment, right bid.

Step 3

Post-Bid

ML Optimization

Machine learning models analyze results, learn from every conversion, and continuously optimize CPI, ROAS, and retention.

04

Every Format. Every Screen.

Banner

Standard & rich media banners across all popular sizes

Video

Rewarded, interstitial & in-feed video ads

SCORE: 1280

Playable

Interactive mini-game ads with high engagement

Ad

Native

Seamless in-feed ads matching app look & feel

05

30+ Targeting Parameters

Geo

Country, Region

Device

OS, Version, Make, Model

Network

WiFi, 3G, 4G, 5G, Carrier

App

Bundle ID, Category, Publisher

User

Language, Device ID, Segments

Time

Dayparting, Timezone

Inventory

Placement, Format, Type

06
07

Premium Supply Partners

Direct integrations with top-tier SSPs and ad networks

In-App Mobile Programmatic RTB Gaming Apps Rewarded Video OEM Pre-Install
Unity Ads
AppLovin
Vungle
Digital Turbine
Liftoff
Mintegral
Chartboost
AdColony
InMobi
Pangle
Bigo
Yandex
BetweenX
Yabbi
08

Verified by Industry Leaders

Full integration with top MMPs for transparent attribution and analytics

AppsFlyer
<5%
IVT Rate ?IVT (Invalid Traffic) — bots, click farms, and automated scripts. The lower the rate, the cleaner the traffic
>95%
Clean Installs
Protect 360 — full anti-fraud verification
80+ macros for attribution transparency
Click-based attribution only
AppMetrica
>70%
Viewability
>60%
VCR ?VCR (Video Completion Rate) — percentage of video ads watched to the end. Higher VCR means better engagement and ad quality
Real-time campaign analytics
Deep cohort & funnel analysis
Fraud detection & filtering
Zero SDK Spoofing  ·  Zero Click Injection  ·  95%+ Clean Traffic Rate
09

Real Results. Real Growth.

Proven performance across verticals, regions, and scale

Gaming

Fraud-free installs via 25+ checks
Playable & rewarded video formats
CPI optimization by ROAS

E-commerce

Retargeting by purchase intent
DMP segments for high-LTV users
Native & video interstitial creatives
%

Betting

Geo-fencing per jurisdiction
Playable & video creatives
Sports & betting audience segments
$

FinTech

100% traceable attribution
Protect 360 verified traffic
Pre-bid fraud filtering

Utilities

ML-targeting for retention
Behavioral audience segments
CPI optimization
10

AppGrade DSP

Mobile In-App Demand-Side Platform

Ready to Scale Clean?

Book a demo. See the difference.

01 / 11